A clear majority of people in the UK are worried about climate change. Yet many remain publicly quiet. The Climate Majority Project works precisely in this space between concern and expression.
Rather than focusing on persuading opponents, the project strengthens the confidence of those who already care. Through initiatives such as Climate Courage 2026, it explores how social norms shift, how collective courage grows, and how visible participation can reach tipping points.
Drawing on psychology, civic engagement and systems thinking, the Climate Majority Project reframes climate action as a relational process. Change does not only depend on information or protest — it depends on shared visibility and cultural permission.
Where quiet concern becomes shared voice, momentum begins.
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